Fospha

Prism (Fospha × Smartly): Automating Cross-Channel Optimisation with Full-Funnel Measurement

Use Fospha’s full-funnel measurement data to power Smartly’s Predictive Budget Allocation (PBA), so your budgets automatically shift toward what truly drives incremental growth.

Prism (Fospha × Smartly): How To Set Up a Smartly PBA Test Using Fospha Data

How to Get Blended and Channel Performance Insights with Fospha

Learn how to use Reporting Dashboard to integrate Fospha Data into your business reporting cadence.

How To Use Fospha for Weekly Reporting

Learn how to use Fospha to identify where budgets work best and uncover opportunities to reallocate spend for greater paid media efficiency.

How To Use Fospha for Cross-Channel Optimization

Whether you're a performance marketer, channel manager, or agency strategist, this guide shows you how to use Fospha to easily identify where your budget is working hardest, and how to…

How To Use Fospha For Weekly In-Channel Optimization

How To Use Annotations in Fospha

How To Use GMV Max in Fospha

How To Use Saved Views in Fospha

How To Do YoY Analysis with Fospha?

Comprehensive guide to setting up and using Fospha Exports, with destination-specific instructions and best practices.

How to use Exports in Fospha

Learn how to create and manage performance targets directly in your Fospha dashboard. Set benchmarks, track progress, and align your team around shared goals.

How to set targets in the Fospha platform

Raahi Patel

Actionable recommendations to help teams get the most out of Fospha.

Best Practice Guides

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