KPI Health Check Overview
Welcome to KPI HealthCheck dashboard! Designed to give you a clear and comprehensive view of your marketing performance, this dashboard helps you monitor your overall marketing performance across all channels day-to-day.
How To Use To Check Blended Performance Daily
🚀 Want to stay on top of your daily blended performance? Follow these steps below or dive into this quick Product Tour!
Set Up Your Comparison Period
Example Standard Comparison:
If you select "Last 30 days" without using the "Custom Date Range Comparison" filter, the dashboard compares the current 30-day period to the 30 days immediately before it. This helps you see recent trends and performance shifts.
Example Custom Comparison:
If you use "Custom Date Range Comparison" filter, the current period is compared to the specific date range you’ve chosen. This is perfect for year-on-year comparisons or matching specific periods like sales dates.
Select Your Lead KPI
Use this filter to choose which KPI you want to focus on (ROAS, CPP or CAC).
Set Up Your Media Filters
All filter: Includes sales and revenue from all channels, giving you a comprehensive view of your performance against blended targets.
Paid Media filter: Focuses solely on sales and revenue driven by paid marketing channels, excluding non-paid channels.
Understand Performance Against Targets
Performance Against Targets graph allows you to effortlessly track how your primary KPIs are performing relative to your set goals.
Setting and Adjusting Targets:
Initial Setup: KPI targets are usually set during the onboarding process.
Adjusting Targets: You can request changes to your KPI targets at any time to reflect your evolving business goals.
No Target Set: If a target isn’t set for a KPI, the tracker will display 0.0% progress.
Channel Health Check Overview
Channel Health Check Dashboard is your go-to resource for monitoring your marketing channels performance. It helps you identify trends, pinpoint high- and low-performing channels, and evaluate the efficiency of each stage in your marketing funnel.
How To Use To Check Weekly Channel Performance
🚀 Ready to dive into your marketing channel performance? Follow the steps below or explore our quick Product Tour!
KPI Channel Change
Use this chart to see how your Lead KPI (e.g., ROAS) has changed against both the previous period and your set target. The yellow dot highlights the target, which can be either blended or paid depending on your selected media filter.
Share of Spend Analysis
Shows how your budget is distributed across channels. You can switch between absolute spend numbers or percentages of total spend. Identifying over- or under-spend helps guide your optimization efforts.
Performance by Campaign Objective
Scroll down to check performance by campaign objective (Awareness, Consideration, Conversion, Other). This segmentation helps you understand how each funnel stage contributes to your overall goals. With these insights, you can precisely identify where to invest for maximum impact, ensuring your budget is focused on the most effective strategies.
Try It Yourself
Head over to Fopsha now to check how your Blended and Channel performance has changed week-on-week: