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How To Use Fospha for Weekly Reporting
How To Use Fospha for Weekly Reporting

Learn how to use Reporting Dashboard to integrate Fospha Data into your business reporting cadence.

Arina Sugako avatar
Written by Arina Sugako
Updated this week

Follow the steps below or dive into this Product Tour!

  1. Select "Previous Week" to get your marketing performance report for the past week.

  2. Select lead KPI to check Daily Performance changes on Performance Over Time graph.

  3. Check how your blended/paid ROAS has changed for the past week and how it's performed against target using Performance Over Time Chart.

  4. Head over to Reporting Table settings to customise report view to fit your specific business needs.

  5. Make sure to include Fospha reported Data (Revenue, Conversions, New Conversions and ROAS) to compare it against Ad Platform and Last Click reported data all in one view.

  6. Export the customised report!

Try It Yourself

Head over to Fospha to set up your custom performance report now:

Spark Intelligence Emails

What Are Spark Intelligence Emails?

Spark Intelligence Emails are customized performance reports delivered directly to your inbox. These emails serve as a powerful reporting mechanism, providing a quick snapshot of your performance KPIs and actionable recommendations—all tailored to your specific role or focus area. By eliminating the need to sift through multiple dashboards, these emails allow you to start your day informed and ready to make strategic decisions.

Each email can include the following components:

  • Top Channel Recommendations: Actionable insights for improving performance across your most important channels.

  • Performance vs. Target: A breakdown of how your metrics align with your targets, identifying areas needing attention.

  • Year-over-Year Performance: Insights into historical trends to inform long-term strategies.

  • Market Breakdown: A region-specific view of performance metrics, allowing for targeted actions.

This is what a Spark Intelligence Email could look like on a weekly basis:

How to Use Spark Intelligence Emails for Reporting

  1. Talk to Your Customer Success Manager (CSM): Share your preferences, including report frequency, focus areas, and KPIs.

  2. Tailor the Reports: Options include benchmarks, performance vs. target, year-over-year performance, and market breakdowns.

  3. Review & Take Action: Receive daily, weekly, or monthly emails summarizing performance and actionable next steps.

Get Started Today

To enable and configure Spark Intelligence Emails, simply reach out to your CSM.

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