The Reporting Dashboard is designed to have all your reporting needs in one place. You can toggle between reporting both overall top line performance within the brand’s organisation, and Platform performance chart to focus on paid media. The dashboard describes KPI trends over time using a range of dimensions and metrics, allowing brands to understand business performance in granular detail.
Why would you use this dashboard?
View and compare KPI trends over time to understand and report directional business performance in granular detail
Use the KPI period comparison feature to quickly get a sense of whether key KPI performance has increased or decreased versus the equivalent previous period
Use the Performance chart to understand how key KPIs are trending across time and see how performance has tracked versus your brand’s target for the selected KPI during this period. (N.B updating selection filters for channel/platform will update chart as well as tabular view)
Dashboard-in-detail
A. Selectors and Filters
Period
Date range
Campaign Type
Lead KPI
Comparison KPI
Currency
B. Comparison KPIs
The comparison KPIs feature a selection of the most important KPIs for tracking marketing performance.
Featured KPIs:
Visits
Conversions
Revenue
Cost
CPP (Cost Per Purchase)
ROAS (Return on Ad Spend)
AOV (Average Order Value)
New Conversion
CAC (Customer Acquisition Cost)
Each instance of a KPI contains the data-point as the main value. Below the main value is a visual indicator of the movement in the KPI vs the equivalent previous period. For example, if I have selected Last 30 days in the Period selector, the current period will be compared to performance in the 30 days immediately preceding the current period. The colour of the comparison indicator describes whether the change is trending positively or negatively (versus commonly held perceptions of good and bad for each KPI; hence Cost does not have an indicator as it is inherently neutral - spending more might be a good or bad thing dependent on the context - but nobody wants a lower Return-on-Ad-spend).
C. Overall Performance Chart
The Overall Performance Chart describes top line business performance, inclusive of all channels and sources.
The default load state includes:
Lead KPI trend for the period selected
Lead KPI trend for the equivalent previous period
The KPI can be selected and changed using the Lead KPI filter
Available KPIs:
CPP
CAC
ROAS
Conversion
Revenue
AOV
Cost
New Conversion
Subscription Conversion
By default the previous period is shown to provide context of performance vs the period used for comparison on the Comparison KPI feature. To turn this feature off, you can use the Hide Previous Period radio button in the selector/filter section of the dashboard.
Custom Date Range Comparison
You can select a custom date range (which will default to the same length of period just before your comparison period), or set a custom date range comparison.
Compare platforms and campaigns in tabular view
Compare performance at both channel/source level using channel filter
Drill down into campaign types and campaign performance comparison by selecting 'platform'
View channel / platform performance over time
Select period in the drop down list on the table to toggle to information by date. You can use the date granularity filter for a daily/weekly/monthly view of performance.
