The KPI Health Check dashboard provides a health check of performance for each metric versus a comparative period, with visual cues to indicate improvements and deterioration so that you can understand your marketing performance quickly and easily.
Why would you use this dashboard?
Performance Health-check
Use the KPI period comparison feature to quickly get a sense of whether key KPI performance has increased or decreased versus the equivalent previous period.
Alternatively, by using the 'Custom Date Range Comparison' filter you can see a comparison versus a desired date range.
Use the Performance vs target feature to understand how the selected Lead KPI is tracking versus its target.
Dashboard-in-detail
Selectors and Filters
Period
Custom Date range
Custom Date Range Comparison
Market
Lead KPI
Currency
Comparison KPIs
The comparison KPIs features a selection of the most important KPIs for tracking marketing performance.
Featured KPIs:
CPP (Cost per purchase)
CAC (Customer Acquisition Cost)
ROAS (Return on advertising spend)
Each instance of a KPI contains the data point as the main value (based on the period selected). Below the main value is a visual indicator of the movement in the KPI vs either the equivalent previous period or a custom date range if that filter is in use.
For example, if I have selected the Last 30 days in the Period selector, there will be one of two occurrences. If the 'Custom date Range Comparison' filter is not in use; the current period will be compared to performance in the 30 days immediately preceding the current period. If the 'Custom date Range Comparison' filter is in use; the current period will be compared to the date range selected (this is a great way to compare year-on-year figures)
The colour of the comparison indicator describes whether the change is trending positively or negatively (versus commonly held perceptions of good and bad for each KPI; hence Cost does not have an indicator as it is inherently neutral - spending more might be a good or bad thing depending on the context - but nobody wants a lower Return-on-Ad-spend).
The KPI can be chosen using the Lead KPI filter.
Available Lead KPIs:
CPP
CAC
ROAS
Performance vs target
The 'performance vs target' trackers describe how the Lead KPI is tracking versus a brand’s target for that KPI.
The tracker is split into two parts:
Overall - Inclusive of sales and revenue from all channels
Paid Media - Inclusive of sales and revenue driven from paid marketing, excludes that from non-paid channels
The KPI target is set during onboarding and can be changed upon request. A target can be set for each KPI you are tracking versus a target. If no target is set, the tracker will display 0.0 progress.