Your customers don’t just buy on your website—so why measure like they do?​

Fospha goes beyond DTC to give you a complete view of marketing performance across all your sales channels—Shopify (or custom ecomm), Amazon, and TikTok Shop.​

By measuring all sales and marketing data together in one place, Fospha lets you see the real impact of every channel and campaign—so you can make faster, smarter decisions that drive top-line growth for the business.​
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We start by ingesting your Amazon sales and Amazon Ads data into Fospha modelling using Amazon Seller Central and Amazon Ads APIs.​

Amazon Seller Central provides us with aggregated daily conversions and revenue data from Amazon, and Amazon Ads provides us with how many of those total conversions are attributed towards an Amazon Sponsored Ad.​

Instead of measuring channels in isolation, Halo enables you to attribute performance across DTC and marketplace sales, so you can stop optimizing with one eye closed.

We run Fospha’s Click Measurement to measure which Amazon Ads actually drove Amazon sales.​

We average our results with Amazon's 7–14 day click attribution to get the most complete view of your Amazon Ads performance.​

At this point, we typically identify a large chunk of "Organic" conversions (ie. not attributed to an Amazon Ad), which is crucial for our next phase.​

Sales that were driven by your DTC ads will be mis-attributed in Amazon attribution. Halo ensures you get the full picture.

Quantify the true return on DTC ad spend, even when the sale happens elsewhere​

Unify marketplace and DTC performance into a single source of truth​

Shift budgets based on total business impact, not just .com outcomes​

Break down internal silos by aligning teams around shared revenue goals