Step 0.4 | Ingesting TikTok Shop Sales
TikTok Shop sales happen entirely within TikTok’s ecosystem, so they aren’t tracked through Google Analytics—leaving a gap in client’s reporting.
Fospha fills that gap by ingesting TikTok Shop order data via Shopify or custom file upload, giving you full visibility over these previously hidden conversions.
Fospha brings everything together: a unified view of TikTok ads, TikTok Shop Ads, and their impact across all sales channels (DTC, Amazon and beyond).
Halo : TikTok Shop Measurement
Measuring the Full Impact of TikTok Shop Ads
Fospha doesn’t just show you TikTok Shop sales.
By integrating TikTok Shop ad impressions into our Daily MMM, we reveal the full picture of how TikTok Shop Ads drive performance—across DTC, Amazon, and TikTok Shop itself.
This is what most brands are missing—a unified view of TikTok’s real contribution to their total performance.
Unified Measurement in a single view
Fospha doesn’t just unify your data—we reveal the full-funnel impact of your TikTok, Meta, YouTube, and Amazon Ads across all your sales destinations—including your own website, Amazon, and TikTok Shop.



