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Halo: TikTok Shop Measurement

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Written by Raahi Patel
Updated over 8 months ago

Step 0.4 | Ingesting TikTok Shop Sales

  • TikTok Shop sales happen entirely within TikTok’s ecosystem, so they aren’t tracked through Google Analytics—leaving a gap in client’s reporting.​

  • Fospha fills that gap by ingesting TikTok Shop order data via Shopify or custom file upload, giving you full visibility over these previously hidden conversions.​

  • Fospha brings everything together: a unified view of TikTok ads, TikTok Shop Ads, and their impact across all sales channels (DTC, Amazon and beyond).

Halo : TikTok Shop Measurement

Measuring the Full Impact of TikTok Shop Ads

  • Fospha doesn’t just show you TikTok Shop sales.​

  • By integrating TikTok Shop ad impressions into our Daily MMM, we reveal the full picture of how TikTok Shop Ads drive performance—across DTC, Amazon, and TikTok Shop itself.​

  • This is what most brands are missing—a unified view of TikTok’s real contribution to their total performance.

Unified Measurement in a single view

Fospha doesn’t just unify your data—we reveal the full-funnel impact of your TikTok, Meta, YouTube, and Amazon Ads across all your sales destinations—including your own website, Amazon, and TikTok Shop.

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