Fospha

This article explains how Fospha calculates unified performance metrics.

Unified Metrics Glossary

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Metric	Definition	Formula
Unified ROAS	Unified ROAS reflects the total revenue attributed to your ads across all tracked platforms, giving a more complete view of campaign profitability by incorporating additional sales like those from Amazon.	(DTC Revenue + Amazon Revenue) ÷ Marketing Channel Spend
Unified CPP	Unified CPP shows the average cost to generate a purchase across all tracked sales channels—including both DTC and Amazon.	Marketing Channel Spend ÷ (DTC Purchases + Amazon Purchases)
Unified Visits	The total number of times users landed on your DTC website or Amazon product page from all tracked marketing channels—whether they clicked a DTC ad (tracked via Google Analytics), found your product organically on Amazon, or clicked an Amazon ad that led to your product page.	Sum of visits from all tracked marketing channels
Unified Cost	The total marketing spend across all tracked marketing channels.	Sum of Spend from all tracked marketing channels.
Unified Conversions	The total number of conversions Fospha attributes to your marketing channels across all tracked sales channels—including both your DTC website and Amazon. This gives you a unified view of how your marketing drives results across all of your sales channels.	Sum of all Fospha-attributed conversions across DTC and Amazon
Unified Revenue	The total revenue Fospha attributes to your marketing channels across both DTC and Amazon.	Sum of all Fospha-attributed revenue across DTC and Amazon
Unified AOV	Unified AOV (Average Order Value) measures the average amount a customer spends per purchase across all tracked sales channels, including both DTC and Amazon. It’s calculated by dividing total attributed revenue by the total number of attributed conversions.	(DTC Revenue + Amazon Revenue) ÷ (DTC Conversions + Amazon Conversions)