Fospha

Understanding Your Fospha Model: Complete Guide

This article explains how Fospha measures TikTok Shop GMV Max performance.

GMV Max Model Explainer

Full Funnel Measurement Model Explainer 2025

One Platform. Every Sales Channel. All Revenue

Unified Measurement: Halo

Halo: TikTok Shop Measurement

How Does Fospha Validate Its Model

Outlier Capping

Reconciliation

Raahi Patel

Fospha Measurement  

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