Fospha

Enhanced Attribution for Google Traffic: What You Need to Know

Ensemble Model for Clicks

This article clarifies the differences between Fospha and ad platform attribution approaches and explains how to compare data from Fospha, ad platforms, and Google Analytics to make better decisions.

Fospha vs Ad Platform Data Difference

Outlier Capping

Isobel Hirst

Arina Sugako

This is what makes Fospha special - learn more about our world class attribution

The Fospha Ensemble Models (Our Attribution)

What is the Hyperparameter Optimizer?

Diving into Fospha's Multi-Market feature!

How Does Fospha Measure Performance by Market?

Outlining what we mean by reconciliation, how it works, and what it means for you!

What is Reconciliation?

We define Campaign Types and outline the logic behind how Objectives and Strategies are assigned.

How Does Fospha Assign Campaign Types?

Ensuring the Ensemble Models are Tuned for your Business 

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