The Channel Health Check dashboard provides a view on directional change of the performance of channels so that you can understand the performance and if you need to take any action. It also provides visual cues to indicate improvements and deterioration at channel/source level at a single glance.
Why would you use this dashboard?
KPI Channel Change
Use the KPI Channel Change chart to understand the selected Lead KPI’s performance compared to both the previous period and the target to understand which channels are driving the performance.
The yellow dotted line indicates the set target for the selected Lead KPI. It is either Blended or Paid dependent on the Media filter.
You can look at this at either a Channel Group level or Channel Source level using the 'Channel Level' filter
Use the Share of Spend chart to understand the share spend by source for the selected time period so that you know where your money is allocated. The view can be changed from the actual spend amounts to % of the total share.
Use the table to view your top-performing channels/sources ranked from highest to lowest conversions and drill into the detail for each channel and source showing further information.
You can use the 'Click to Sort' button on each column to sort from highest to lowest and vice versa.
Dashboard-in-detail
A. Selectors and Filters
Period
Custom Date Range
Custom Date Range Comparison
Lead KPI
Market
Currency
Channel Group
Channel Level
Media
The Media toggle enables you to filter the data within the dashboard by paid media channels only so that you can quickly understand the directional paid channel health vs the previous period and take action to improve if needed.
Paid media channels are all channels that would have cost associated such as Paid Social, Paid Shopping etc. If the media filter is selected as Non-paid then the channels with no cost associated with it such as Email, Referral, and Organic Search will be displayed.
B. KPIs Featured:
CPP (Cost Per Purchase)
CAC (Customer Acquisition Cost)
ROAS (Return on Ad Spend)
Conversions
Revenue
AOV (Average Order Value)
New Conversions
Cost
Subscription Conversion
The Lead KPI can be chosen using the Lead KPI filter
C. Table Summary
Row-by-row analysis of performance by channel group and source broken down by a range of metrics. The table can be exported into Excel for granular analysis.
You can explore the data further by clicking on each source and solely focusing on the source for the entire dashboard.